N/A Day – A “Dry January” Beverage Festival

Are you looking to start 2026 on a sober note? Planning to make a lasting lifestyle change? Hoping to put a pause on partying after the holidays? Interested in sampling a wide range of products in the rapidly-growing and ever-evolving market of non-alcoholic drinks? If you answered yes to any of those questions, we have just the events for you.

On Saturday, January 3 from noon to 4 p.m., Milwaukee Record will host the fifth annual N/A Day at The Cooperage. The “Dry January Beverage Festival”—which is sponsored by Athletic Brewing Company, Clausthaler, WYNK, Gruber Law Offices, and WMSE—will give people an opportunity to enjoy unlimited samples of more than 50 products in the wide-ranging, ever-evolving, and rapidly-growing non-alcoholic drink market.

The 2026 N/A Day lineup includes non-alcoholic beer and seltzer, kombucha, mocktails, non-alcoholic spirits, craft soda, energy drinks, hemp-derived products, and more. Vendors will range from local operations to nationally-regarded brands. Get Tickets